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Beats by Dre has officially unveiled a new collaboration with the Pokémon franchise. The announcement follows a brief teaser video featuring an electrified Beats logo and a Poké Ball, signaling a partnership that arrives during the brand's 30th anniversary year.
The special edition hardware highlights two specific creatures from the series. While initial speculation pointed toward Pikachu due to electric-themed animations and leaked imagery, a subsequent trailer confirmed that the design also features Mimikyu.
The product is scheduled for release on Thursday, October 15. It will retail for $149.99, matching the price point of the standard 2024 Beats Pill model, which emphasizes portability and power.
Market reception remains mixed. While the Pokémon brand generates significant interest, some observers have expressed concerns regarding potential scalping, a persistent issue within the franchise's merchandise ecosystem that has led some online commenters to criticize the upcoming release.
