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In a recent opinion piece for IGN, Mat Jones highlights Biddy Blas, a breakout character from the arcade-style racing game Star Wars: Galactic Racer. Jones describes Blas as a "Glub Shitto"—a minor character who captures fan attention through arresting personality and limited screen time.
Galactic Racer features in-depth vehicle customization, heat management, and opponent rivalry systems. Jones argues that the game’s success stems from the passion of its human creators, specifically citing the performance of Richard Summers-Calvert as Biddy Blas. He contends that while AI might generate basic character concepts, it lacks the capacity for the specific, inspired creative choices that turned Blas into an icon.
The author contrasts this human-led design with Epic Games’ reported "AI first" production model, which is allegedly being used for an unreleased Star Wars and Marvel crossover shooter. Jones expresses skepticism regarding this approach, suggesting that AI-driven development may struggle to replicate the unique, original spark required to create memorable new characters.
Jones further notes that other titles, such as Valve’s Deadlock, succeed due to deliberate, original design decisions. He concludes that the industry’s reliance on AI for ideation poses an existential threat, as players are ultimately drawn to the unique novelty that only human creators can provide.
