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New Blood CEO confirms it: the worst way to sell immersive sims like Gloomwood and Fallen Aces is to call them immersive sims

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New Blood CEO confirms it: the worst way to sell immersive sims like Gloomwood and Fallen Aces is to call them immersive sims

New Blood Interactive CEO Dave Oshry argues that the term "immersive sim" is a poor marketing tool for selling games. Despite the genre's dedicated fanbase, Oshry believes the label is confusing to mainstream audiences and fails to effectiv

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