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"Players want to engage with brands, not just consume them" – Mattel on its new Game Studios arm, why it's releasing on Roblox, and what it learnt from NetEase
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"Players want to engage with brands, not just consume them" – Mattel on its new Game Studios arm, why it's releasing on Roblox, and what it learnt from NetEase
In August, Mattel announced the formation of Mattel Game Studios, a global development organization focused on creating games based on its own intellectual property. This new division operates under Mattel Digital Studios and follows the co
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