معلومات أساسية
Rockstar Games is launching a massive promotional campaign for GTA 6 in Miami, aiming to transform parts of the region to resemble Vice City. The initiative includes advertisements on the roof of the Miami Heat's arena and plans to utilize various public buildings for further marketing efforts.
The partnership has sparked significant controversy among Miami-Dade officials and law enforcement. Critics argue that promoting a game centered on criminal activity, where players can shoot at police officers, is inappropriate for public spaces, leading to an intense debate between local politicians and authorities.
Financial details have emerged during the dispute, with reports indicating that the Kaseya Center roof advertisement generated $975,000. County Commissioner Rene Garcia suggested that this figure was intentionally kept just below the $1 million threshold that would have required formal county commission authorization.
Commissioner Garcia further alleged that Rockstar Games intends to spend at least $150 million on the overall advertising campaign. While local law enforcement continues to oppose the collaboration, the scale of the investment remains a major point of discussion for the public.
