معلومات أساسية
Sega has announced new collaborations for the Puyo Puyo series as part of its ongoing 35th-anniversary project. The initiative, titled “Dairensa!”, will feature partnerships with the Sanrio character unit Hapidanbui, the Korean character brand Kkamang and Ant, and the design platform Canva.
The collaboration with Hapidanbui includes two new key visuals and a music video for the song “Hapidanbui!!!” on the official Puyo Puyo YouTube channel. Additionally, pop-up stores featuring exclusive merchandise will open in Tokyo, Osaka, and Fukuoka starting October 23, 2026. A separate pop-up shop for Kkamang and Ant will also offer colorful collaborative goods.
Starting October 19, 2026, at noon, a collection of 101 official Puyo Puyo templates will be available on Canva. These templates include 35th-anniversary illustrations and are designed for various uses, such as social media posts, school events, and game community needs like tournament brackets and participant recruitment.
These initiatives continue the 35th-anniversary celebrations for the action puzzle series, which first launched in 1991. Sega plans to share further updates and announcements as the project progresses, with details available on the official 35th-anniversary website.
